Wednesday, June 22, 2011

Selling Jewelry for More Profit





What is selling?


selling involves creativity, emotion and imagination - as well as design services and money exchange. Think about what you are really selling. Is it jewelry?


You're selling beauty and sex appeal -. I used the lead


benefits of custom jewelry is all about selling advantage.


using


That's necklace hours trades, and even more the design will make the wearer feel better. This may make them feel wealthier and boost their confidence. Because they could get a new job, earn more money, sell more, attract partners, etc. or necklace can only make them more comfortable in a nice way to make a meal. Regardless, the benefits are unrelated and far outweigh the material costs.


more your style, design, brought about by good taste, creativity and fashion sense: large advantage, and thus higher prices

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Customers feel value for money in originality, rarity, and quality, not price.


Many sellers think that if their prices are lower, customers will buy more. Business is a game of margins, not volume. Price reduction may create more problems than they solve: The decrease in net profit.


    lead to the purchase of lower quality or unreliable suppliers.
    require even more sales to the difference in income.
    Do you have extra supplies and time to make more jewelry.
    Increasing customer demands for price drop even lower.
    Increasing complaints -. Customers looking for the cheapest are usually problems


Sell benefits, not products


Look for the hidden strengths and values ​​to sell their customers and clients. Help them see how great their lives will be with her jewelry, and you've got a buyer. Set your prices high and hold. Do not be afraid to yell at a price, believe it. Remember how long you create a piece.


It is a source of beads, buy them, the design of jewelry, they do - and everything ahead of time and cost of sales. Most customers do not buy on price alone. If you are unfortunate enough to attract this type of customer - then you are likely to complain, pay dispute, and waste your time. If you're in the market correctly, users will be anxious to do business with you.


do not copy Losers


will always be someone selling cheaper. Someone willing to go out of business before you! Most of the investments will succeed, because they sell their products / services is too low.


Customers to to pay!


If you are a true sell my jewelry, they will buy regardless of price. If prospects do not buy, because they claim that it is too expensive, you probably would not have bought anyway. Selling has nothing to do with the price of the product.


At the time your customers know about price, they should be ordered for purchase at any price. Suppose that the piece is wonderful. Talk of aesthetic value: beauty, design, style, harmony, balance. Leave price until last.


Profit from the competition


In times of recession it is easy to get new customers from competitors errors. They will flock to you if you give them a fast delivery, high quality, warranty and after sales service - no matter the cost. Notice how smart companies' raise the price in a recession.

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