Sunday, April 24, 2011

Natural Search Engine Optimization




When it comes to websites, the importance of Natural Search Engine Optimization (SEO) - also called organic SEO - should not be underestimated. website built with SEO best practices will always, eventually, triumph over the web pages that are keyword stuffed, they have the wrong target text, and who engage in link farming.


Developing a website that has the ability to generate, of course, top-of-the-page ads in search engine results pages (snake), starting at the beginning of the process of web design. First, you need to design a logical structure to your website, making sure that all pages are intuitive navigation and that your site is to connect the structure is obvious and easy to find.


still need to see the Title Tags for your website. The title tag tells website visitors what they can expect to find on this page, and usually includes a company or website name, and then a few words that describe or titling pages, such as "About Us", "FAQ" or "Contact. There are standard pages that most web pages contain the visitors were accustomed to such conventions. good title tag for the home page of your site will be the company name, plus your company's business, and your location. For example, a law firm in New York might be "Smith & Smith, Attorneys at Law, serving New York, NY." A company also could have a Contact page, "Smith & Smith, Attorneys at Law, Contact ."


After the title tag, you need to think about meta descriptions for each page. Your meta description should be between 25 and 30 words and be no longer than 180 characters - including spaces and punctuation - in length. Meta tag description should be a brief overview of the content contained in web pages - for example, a good meta description for the "About us"may be [Smith and Smith] 's history, information about services, and references from satisfied customers.


You also need to think about and decide on your target keywords, the words that you think potential visitors to type into a search engine when looking for a place like yours. With your company name, you must use words and phrases common to your industry or service you provide. Keep in mind that all the keywords you choose to include in your meta keywords list, should also be present in the content or the visible text on the page. Some Meta keywords for our fictional law firm would like to be: A lawyer, attorney, legal, legal advisers, law, professional lawyers, etc.


Finally, you need to develop strong website content is visible: this is what the website visitor sees when they visit your site. text should be readable, relevant and compelling - compelling enough so that it moves the reader to some action, such as contacting the company or placing an order. You will want to prudent use of keywords through a single web site, with a density between 1% and 3%. Make sure that you are not just adding keywords to add them - they must be relevant and useful to the reader

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Crafting a website that has a Natural Search Engine Optimization can be a challenge, but it was well worth the time it takes to develop the structure, content and meta content is visible. Your visitors will be happy to search engines will rank your site high in the SERPs.

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